We were looking for something to help with self-guided tours of our aviary and botanical conservatory. We have the standard interactive displays, signs and map brochures, but we were considering augmented reality to really make a self-guided tour something for our guests to enjoy. We turned to a company that does app development in Singapore for help. We did not want the app to be static. We needed a way for our employees to easily add to it as displays, seasons and the birds change. It also had to be amazing so that we could more justify our cost increase for tickets.
Museums and other places such as our aviary and conservatory are suffering from the change in how people experience their worlds and gain knowledge. The Internet has made virtual experiences so easy to consume that people do not know what they are missing by not seeing the real thing. High-definition displays and surround sound can mimic the effect of being surrounded by tropical species of birds, but there is a lot of sensory information that is missing. You cannot smell the vanilla of an orchid or experience the feeling of butterflies landing on your shoulder that you can when visiting here. However, people rarely let go of their smartphones nowadays even when experiencing reality. We thought that augmented reality in an interactive app would help them experience what we have in a whole new way.
The augmented reality app lets you point at a plant or bird and get information, trivia and more. We even have gift shop items connected with some of our key attractions. Plus, users can get a preview of the tour before they even come out so that excitement and anticipation build. Our staff can easily update the app for new attractions and seasonal events. Using GPS, tiny plastic marker stickers that are scanned and pattern recognition software bring up the information when you point your smartphone camera at things to see the augmented reality. It is quite advanced and well worth our investment.